Analysis of several risks faced by forklift industry agents

In recent years, with the rapid growth of the market, the sales volume and profit of the agents have also increased significantly, and the enterprises have also developed rapidly. For example, Hangzhou forklift and Heli forklift are two companies, but profit and risk often coexist.

Primary industry risk

Industrial risk is a big risk faced by agents. The construction machinery industry is still in a rapidly developing industry. Compared with other industries, its broad market prospects and rich profits not only promote the continuous expansion of forklift manufacturers and agents, but also attract many people from other industries to enter the forklift industry.

The homogeneity of the industry and products is very serious, which is a fatal injury to the forklift industry.

Second, cooperation risk

The cooperation risk mentioned here mainly refers to the risk of cooperation between factory machinery agents and manufacturers. At this stage, the attention to cooperation risk comes from two aspects. One agent and cooperative whole machine manufacturing may be merged and acquired. In recent years, there are also cases of integration in the forklift industry. Therefore, the manufacturer will face losses once the manufacturer falls down due to lack of sustainable competitiveness.

Third, product risk

From the perspective of the agent, it is more important for the agent's products to maintain stable quality than product upgrading.

Fourth, brand franchise risk

Brand franchise means that agents can only rely on single brand products to make profits. If the agent is acting for a brand with a large product series and a large product price range, it is tantamount to monopoly operation, and the profits will naturally be high.

Fifth, capital risk

As most forklift agents do not have the agency right of all products, their capital analysis mainly shows in two aspects: Sales Risk and installment risk.

Sixth, personnel risk

In recent years, the construction of the sales network by factory machinery agents has been increasing. In this process, what gives people a headache is the personnel risk. Many agents find that the process of cultivating people is a process of cultivating competitors.